Posted on 2018-10-02 09:19:38
Reading Time: 4 min 24 sec
Talking of the Search Engine Optimization (SEO), there are many aspects to look into but today I would like to talk about one of the most significant elements “BACKLINKS” and why it is important to run a successful SEO.
Backlinks are the incoming links to the website and an important element of Off-Page optimization, which means when your webpage is linked to any other website, it is called backlinks. Not only in the past backlinks were the major metric for the ranking of the webpage, but even today they play a vital role in bringing your website to the top rank.
Let’s discuss few common terms of the backlinks:
In the past, there was a time when even a low-quality link help ranking the website, but it’s a different story now after Google started a Penguin Algorithm. After this initiative in 2011, it is necessary to have a backlink from a quality and matches the context of your website, which means, if you have a website for computers and you are creating links to clothing websites, all the efforts will go in vain. Not only the links needed to be authoritative, but it also needs to be relevant.
Effective backlinking diverts organic traffic to your website. The key is to create links to every individual post or page which lands on your homepage.
Backlinks also help the search engine bots to determine your links and effectively crawl your website. It is important specifically for a new website for a faster discovery and indexing of your website. It also helps to get the referral traffic since the referral traffic has a low bounce rate.
The most important thing to keep in mind while backlinking in SEO is the Quality of the Backlinks and not the Number of Backlinks.
I hope this has explained an idea on the importance and how backlinks work. If you like my post, don’t forget to hit “LIKE”. Stay blessed.