Posted on 2018-09-13 13:16:58
Reading Time: 1 min 43 sec
A social media platform LinkedIn owned by Microsoft has announced on this Monday 10th September 2018 about the release of the newly revised ad management tool Dynamic Ads in Campaign Manager.
The main feature includes creating, manage and track campaigns customizing the messages to the audience with publicly available information from LinkedIn member profile. Making it easier for the marketers all the key features are available through a self-service platform.
Senior Lead Generation Executive from In Touch Networks, Tom Metcalfe stated "By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly targeted messages, introducing and familiarizing our business with our audience. This has resulted in higher engagement and an increase in conversion rates." Marketers have seen up to double the click ratio for some brands with the ability to AB Test and track campaigns.
By making it easy, LinkedIn means the marketers only have to create and write the Ad and Dynamic Ad will automatically personalize the campaign for each of the targeted person. Dynamic Ads also includes built-in templates with an auto-translation feature, making it easier to understand for the prospect client no matter what language they speak. Macros like Data-Mapping Tools can also be integrated with this tool. It is expected to have Dynamic Ads available next week in the LinkedIn Campaign Manager for all the businesses.